Moo Orders Milk

Moo Orders Milk

Sunday, July 04, 2004

Happy Smiles in the Consumer Imperium

"The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them."
Dialectic of Enlightenment, "The Culture Industry: Enlightenment as Mass Deception," Theodor Adorno and Max Horkheimer (1944)